Nayonika Ghosh

The Cold Pressed Juicery

Identity Design
In collaboration with WinnerBrands

In this collaboration with WinnerBrands, I was given a brief to create a logomark for their client, The Cold Pressed Juicery.

As a part of the brief I was provided with some moodboards to have a perspective on the client’s expectations. Based on the references, I presented them with four different iterations and concepts.

On further communication with the design lead and project manager, we decided to proceed with typographical and form-centric approach. 
The final wordmark chosen by WinnerBrands was a typographical iteration with a minimalistic approach.

The letterform ‘E’ and ‘S’ in wordmark has been modified to allude a hydraulic press for juice extraction, hence referencing to the process of manufacturing of the product.

The process, concepts, iterations charting the development of the logomark is represented in detail in the images below.

Iteration 1

Iteration 2

Iteration 3

Iteration 4

Final logo form with type and colour variants (An evolution of Iteration 1 with a typographic form based approach)

Final logo in Gill Sans Display