Kopi Concepts is a design-forward venture focused on creating sustainable, high-quality coffee grinders. With an ethos rooted in functional form, efficiency, sustainability, and minimalism, the brand called for a logo that could reflect these core values while also feeling personal and enduring.
This project was a collaborative journey between the founders and me, as we worked closely to craft a visual identity that authentically represented both the product and the people behind it. The final logo is clean, minimalistic, and structural—drawing inspiration from the founders' personal histories, the functional aesthetics of the product, and the brand’s commitment to sustainability.
This project was a collaborative journey between the founders and me, as we worked closely to craft a visual identity that authentically represented both the product and the people behind it. The final logo is clean, minimalistic, and structural—drawing inspiration from the founders' personal histories, the functional aesthetics of the product, and the brand’s commitment to sustainability.
Two final logo iterations were developed for application across
various touchpoints, including product engravings, packaging, and digital platforms. These versions have been consistently used across Kopi Concepts’ branding, including their successful Kickstarter
launch in May 2021.
To explore more about Kopi Concepts and their mission, visit: kopiconcepts.com
various touchpoints, including product engravings, packaging, and digital platforms. These versions have been consistently used across Kopi Concepts’ branding, including their successful Kickstarter
launch in May 2021.
To explore more about Kopi Concepts and their mission, visit: kopiconcepts.com
Forms inspired from the product’s stuctural design
Initial iterations for the logo
Logo and Identity design for Kopi Concepts
