Nayonika Ghosh


Social Media and Digital Content
In collaboration with Dziban Consultancy

This collaboration entailed designing social media content for
Dziban Consultancy. As luxury brand management concierge, Dziban focussed on providing marketing and strategic solutions to support the growth of their client businesses.

Throughout this collaboration, I primarily worked with their client, Abhilasha, an Indian Ethnicwear brand. As the digital graphic designer onboard, I supported them with their strategy and set up the visual language and aesthetic for the brand. 

Designing content for a fashionwear brand, led me to thoroughly research about the trends and the content created by the contemporaries in the market.
This process informed me create designs which would have a popular appeal and also represent the unique voice for this brand, embedded in Chikhankari embroidery craftsmenship. Hence, I applied delicate or dotted lines complimented with detailed motifs in the layouts and grids.

The photographs from each collection were provided to me. With these images, I designed templates and layout featuring selected designs from the collections. I also, created motion based content for their Instagram stories and highlights. I was able to support the brand by designing 100+ posts for their social media.

A few examples of the same have been highlighted below.